Darwinism in Real Estate…Will you be a survivor?

 

Dar-win-ism (där w -n z m)

 

A theory of biological evolution developed by Charles Darwin and others, stating that all species of organisms arise and develop through the natural selection of small, inherited variations that increase the individual's ability to compete, survive, and reproduce.

The landscape of the real estate and real estate lending industries has changed dramatically over the last 10 years or so; first with the advent of the internet, then more so with the evolution of the internet and how it became a normal every day part of all of our lives, and now with the mobile revolution of smartphones and tablets. With those changes in our industries have come changes in the role we play for our consumers in their transactions. We no longer are needed just to provide data. Consumers can easily go online on their own to see what interest rates are doing, and to get information regarding a property and which homes are for sale, or what properties in their neighborhood are selling for. What consumers really need is someone to help…

· Take all of the information available and analyze it properly – sometimes what they think they want isn’t truly what they really need

· Guide them through the process and avoid the landmines that they just don’t know are there

· Share with them years of experience and insight to make the right decisions

· Protect them from inaccurate internet teachings and information

Here is a great blog post written by a guy named Matthew Ferrara that is called “Why Zillow and Trulia Don’t Matter Today”. You may find some good insight in it. Staying relevant to the consumer is the only way to survive and thrive. That means doing things differently than we have in the past, and playing a different role than we have as well. I hope the insight that we share with you each week on the mortgage world helps you to do just that.